Authority Marketing

Create a scalable thought leadership engine to transform your senior leaders into Trusted Advisors.

The most effective way to build awareness for your boutique firm is through the thought leadership of your Partners and Managing Directors. Madison helps them share their best ideas consistently and effortlessly, attracting new business while they focus on serving clients.

Book a Strategy Call

“Madison has singlehandedly driven much of the inbound interest we’ve received since we began working together. Their ability to craft content in our tone that resonates with our target audience is truly impressive. Tremendous value for the results.”Austin Harms, Partner, Startup Venture Advisors

People Buy From People, Not Companies

Your partners and Managing Directors are your brand. But they’re busy selling, managing, and delivering work. They know they should be sharing consistent thought leadership. They just don't have time.

Madison turns your revenue-generating professionals into trusted advisors through a structured, done-for-you thought leadership program.

We'll surface their best ideas, craft them into authoritative content, and distribute it to the right audiences, consistently and in their own voice.

When your team shares their best ideas, they build awareness, affinity, and trust in your firm. And when a buying window emerges, you’re already top of mind.

Your partners and Managing Directors are your brand. But they’re busy selling, managing, and delivering work. They know they should be sharing consistent thought leadership. They just don't have time.

Madison turns your revenue-generating professionals into trusted advisors through a structured, done-for-you thought leadership program.

We'll surface their best ideas, craft them into authoritative content, and distribute it to the right audiences, consistently and in their own voice.

When your team shares their best ideas, they build awareness, affinity, and trust in your firm. And when a buying window emerges, you’re already top of mind.

Benefits of a Consistent Authority Marketing Program

  • More organic leads: Prospects discover you through ideas, not cold outreach.
  • Increased referrals: Stay top of mind so your network thinks of you first.
  • An amplified brand: Multiple partners sharing expert content creates a compounding reach effect.
  • Higher win rates: Prospects come to the first call already knowing your POV and why they want to work with you.

How Madison’s Authority Marketing System Works

1

We conduct micro-interviews with each of your partners. These calls take 1 hour, and are systematically designed to surface their best ideas.

2

We create expertly-written, authoritative long and short-form content, optimized to rank in search results and reach on social platforms.

3

We create compelling hand-raising lead magnets to turn visitors into subscribers, allowing partners to nurture relationships over time.

4

Related Articles

Ready to turn your team into trusted advisors?

Book a Strategy Call