Relationship Management

Be top of mind when buying windows naturally emerge.

Only about 5% of your audience is in-market at any given time. You can’t manufacture those buying windows. But you can make sure you’re the first person they think of when they open.

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"The Madison team are more than just experts in their craft. They're genuine people who care about the success of their customers. I only lament we didn't hire them earlier and invest more in the relationship sooner." Caleb Oller - Co-Founder, Township

Too many organizations treat relationships like transactions. They check in when they need something, and disappear the rest of the time. Doing so means you’re forgotten between buying cycles. And opportunities get missed because you aren't visible at the right time.

Coupled with a solid Authority Marketing program, Madison can help your team design natural, respectful, value-added ways to keep in touch. From sending timely resources to remembering personal milestones, we help you show up in ways that strengthen trust over time. Everything is tracked and managed in your CRM, so it’s consistent and scalable. (And if you don’t have a CRM, we can help set one up.)

Too many organizations treat relationships like transactions. They check in when they need something, and disappear the rest of the time. Doing so means you’re forgotten between buying cycles. And opportunities get missed because you aren't visible at the right time.

Coupled with a solid Authority Marketing program, Madison can help your team design natural, respectful, value-added ways to keep in touch. From sending timely resources to remembering personal milestones, we help you show up in ways that strengthen trust over time. Everything is tracked and managed in your CRM, so it’s consistent and scalable. (And if you don’t have a CRM, we can help set one up.)

Benefits of Relationship Management

  • Stay visible: Always be top of mind with your most important relationships.
  • Build goodwill: Deliver value without a sales pitch attached.
  • Scale the personal touch: Use systems to keep relationship-building organized and consistent.
  • Increase win rates: Be the first call when a buying window opens.

How It Works

1

Design Your Playbook – Identify key relationships, and define your outreach cadence.

2

Create Your Toolkit – Build lists of value-add touch points: articles, books, event invites, referrals, and milestone reminders.

3

Systematize in Your CRM – Automate reminders, log interactions, and track follow-ups.

4

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Ready to turn your relationships into your best growth channel?

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