Many firms sell “groups of skills” or “teams of people.” But this approach is vague. But without a clearly defined menu of solutions, prospects don’t know exactly what they’re buying, and your team struggles to position the value.
Madison helps you transform a loose collection of capabilities into a set of clearly defined, named solutions. Each is mapped to a stage in the client journey and designed to show how your work leads to tangible outcomes.
We’ll work with you to define your core offerings and engagement types, align them to the customer journey at various commitment levels, and create a consistent set of messages to inform Authority Marketing and business development conversations.
Many firms sell “groups of skills” or “teams of people.” But this approach is vague. But without a clearly defined menu of solutions, prospects don’t know exactly what they’re buying, and your team struggles to position the value.
Madison helps you transform a loose collection of capabilities into a set of clearly defined, named solutions. Each is mapped to a stage in the client journey and designed to show how your work leads to tangible outcomes.
We’ll work with you to define your core offerings and engagement types, align them to the customer journey at various commitment levels, and create a consistent set of messages to inform Authority Marketing and business development conversations.
