Point of View

Your Point of View is your firm’s most powerful marketing and recruiting tool. Here's how to harness it.

Most firms sell similar stuff. Your Point of View is how to create true differentiation in the minds of prospective clients. Madison can help you get clarity on who you seek to serve, and communicate your unique Point of View in a clear and compelling way.

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We’ve always marketed our agency as one that can do it all. But that messaging wasn’t helping potential clients see themselves working with us. Madison helped us hone in on what we do best, making it easier to communicate our value and put our time and energy into the right services. Matt McInerney, Co-Owner, Township Agency

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If we’re being honest, you probably sell similar services to your competition. You have smart people, they have smart people. You have logos from great clients, they have logos from great clients. So how do you stand out?

We believe the best way to stand out is through the deliberate creation and communication of a compelling Point of View.

A strong Point of View tells prospective clients and team members not just what you do but why you do it. It elevates the conversation from deliverables to meaning and impact.

Madison helps you identify, refine, and communicate your Point of View. The result: a compelling story, communicated consistently, to create a lasting positive impression with clients and team members.

If we’re being honest, you probably sell similar services to your competition. You have smart people, they have smart people. You have logos from great clients, they have logos from great clients. So how do you stand out?

We believe the best way to stand out is through the deliberate creation and communication of a compelling Point of View.

A strong Point of View tells prospective clients and team members not just what you do but why you do it. It elevates the conversation from deliverables to meaning and impact.

Madison helps you identify, refine, and communicate your Point of View. The result: a compelling story, communicated consistently, to create a lasting positive impression with clients and team members.

Benefits of Articulating Your Point of View

  • Consistent messaging: Every partner describes the firm the same way.
  • Stronger positioning: Prospects see why you’re different (and better).
  • Faster proposals: Reusable, on-brand content accelerates turnaround times.
  • Better marketing ROI: Campaigns hit harder because they’re rooted in a clear narrative.

How Madison helps you identify and communicate your Point of View.

1

We conduct a Point of View workshop with your partners or relevant stakeholders to identify themes, values, and talking points.

2

Madison translates this into a high impact Messaging Architecture, including an Intro Deck, Elevator Pitch, and Manifesto.

3

Madison helps you translate and communicate your Point of View across marketing channels and through Authority Marketing efforts.

4

Related Articles

Why Your Firm Needs a Clear Point of View

Your point of view is one of the most effective tools in your marketing toolkit. If you’re honest, your service offerings are largely the same as other firms. But your point of view is an opportunity to stand out.

Creating Your Ideal Client Profile: A Guide for Professional Service Firms

A clearly defined Ideal Client Profile (ICP) has downstream effects on everything you do as a firm. Here's how to create one and leverage it effectively.

What Do You Believe To Be True? Defining Your Firm's Core Beliefs

Why defining your core beliefs is a critical step in crafting a compelling Point of View, and how to do it.

Ready to define your firm’s Point of View?

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