The professional services summit

Thank you so much for attending this year's summit. Here are your free resourcs.

Session 01
Presentation

How to Grow Your Professional Services Firm in 2026

The video from this session will be available soon.

In this presentation, Madison CEO Sean Johnson walks through the entire Madison framework, and how you can use it to build a scalable and repeatable marketing engine for your firm.

Session 02
Fireside chat

People Magnet: How Great Firms Attract and Grow Great People

The video from this session will be available soon.

How to recruit, develop, and retain the next generation of leaders inside a professional services firm: talent pipelines, spotting high-potential leaders, development paths, and coaching.

Victor Saad headshot

Victor Saad

Partner & Chief Talent Officer, NextGen Growth Partners · Founder, Experience Institute

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Session 03
Fireside chat

Turning $1M Managing Directors into $5M Managing Directors

The video from this session will be available soon.

How to create a culture of business development tenacity and align incentives to make it stick, and how those behaviors differ between PE-backed and founder-led firms.

Michelle Johnson headshot

Michelle Johnson

Founder, Unison · Former CRO, Stout

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Session 04
Presentation

How to Fund Growth From Inside Your P&L

The video from this session will be available soon.

How to build a self-funding growth engine without raising outside capital, with a framework for finding untapped investment capacity inside your firm's P&L.

Jon Morris headshot

Jon Morris

CEO, Fiscal Advocate · Founder, Rise Interactive

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Session 05
Panel

The Anatomy of a Healthy PE Partnership

The video from this session will be available soon.

What funds look for in a boutique firm and its leaders, how to raise valuation before a transaction, and what it's really like to lead a PE-backed firm, from the first 90 days to building a culture of excellence.

Todd Paul headshot

Todd Paul

Co-Managing Partner, Concentric Equity Partners

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Jon Klinepeter headshot

Jon Klinepeter

CEO, Aleysian

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Put it to work

Want help building the engine?

Madison helps boutique professional services firms build a scalable, repeatable marketing and business development operation.

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