Amplify your brand. Your company needs its own content. But by combining company messages with messages from each of your revenue-generating professionals, you create a combinatorial effect that can dramatically increase awareness of your firm over time.
More organic business opportunities. High quality Authority Marketing drives more leads. As people become more aware of your revenue generating professionals they begin to build affinity and trust. When a buying window emerges, your team is already top of mind.
Higher engagement fees. Outsourcing and automation are likely to exert tremendous downward pricing pressure over the next decade. Authority Marketing creates increase brand and partner recognition, allowing your firm to increase fees improve margins over time.
Boost proposal win rates. When your partners achieve Trusted Advisor status, you immediately enter competitive bid situations with an advantage, and avoid avoid bidding for work entirely.
Increased referrals. Not everyone buys from you. But that doesn’t mean they don’t refer you. Because of the way LinkedIn’s algorithm works, when prospective clients engage with your partner’s content they surface that content to their networks automatically, creating increased brand recognition.
If it’s not simple your team won’t do it. How Madison makes expert thought leadership painless for your team.